- Mike DiFrisco
Your Dental Practice is Like a Newton’s Cradle
Is your dental brand in alignment?
Newton’s cradle is a device that demonstrates conservation of momentum and energy using a series of swinging spheres. When one sphere at the end is lifted and released, it strikes the stationary spheres, transmitting a force that pushes the last sphere upward. The last sphere swings back and strikes the still nearly stationary spheres, repeating the effect in the opposite direction.
The device is named after 17th-century English scientist Sir Isaac Newton. It is also known as Newton's pendulum, Newton's rocker or executive ball clicker (since the device makes a click each time the balls collide, which they do repeatedly in a steady rhythm).
And it makes a good metaphor for your dental practice, because this type of careful alignment is critical in building a brand that patients and prospects will value and tell others about.
Think of the shiny metallic balls aligned like this:
Your Dental Practice > Patient Needs > Value Received
Or in other words, think of the rhythmically clicking balls as:
Your Brand Truth > Target Consumer Truth > Your Purpose (team rallying cry)
As you develop your brand position in the marketplace and communicate it with one-voice consistency throughout your marketing and communications, make sure they’re clicking and clacking with purpose, in alignment, and building momentum and energy for the growth and success your practice.