We Love Choices...
But we hate making decisions Did you know that people spend an average of 7.4 minutes deciding what to stream on television? I can...
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Mike DiFrisco
- May 23, 2021
- 2 min
Branding and the Power of Choice
Good branding gives people irresistible reasons to work with you. When your dental practice engenders trust, prospective patients will...
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Mike DiFrisco
- May 19, 2021
- 1 min
Targeting Your Best-Fit Patient
Don’t fool yourself: Unless you’re selling toilet paper in a pandemic, the services you offer are not for everyone. You must first...
13 views0 comments
Mike DiFrisco
- Feb 13, 2021
- 2 min
Keeping Your Dental Brand in Alignment
The alignment of your dental practices’ Character, Conduct, and Conversation is essential to maximizing the effectiveness of your...
6 views0 comments
Mike DiFrisco
- Feb 7, 2021
- 1 min
Your Dental Practice is Like a Newton’s Cradle
Is your dental brand in alignment? Newton’s cradle is a device that demonstrates conservation of momentum and energy using a series of...
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Mike DiFrisco
- Dec 20, 2020
- 2 min
Biggest Branding Bang…Smallest Branding Buck
Is it possible to spend your way to branding success? If you’re a huge fast moving consumer goods company, the answer is “maybe.” As a...
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Mike DiFrisco
- Dec 6, 2020
- 2 min
What’s Your “Keystone Attribute”?
One of the biggest struggles businesses—including dental practices—have is determining their “one thing” brand essence; their dominant...
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Mike DiFrisco
- Nov 29, 2020
- 1 min
The Power of Being the Only
Welcome to the Only Waunakee in the World My wife and I went on a nice drive recently to visit and tour a local winery. On our trip, we...
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Mike DiFrisco
- Nov 22, 2020
- 1 min
Why Your Dental Marketing Doesn’t Matter
Often, when I consult with clients who are struggling with getting enough new patients or repeat business, they typically point the...
8 views0 comments
Mike DiFrisco
- Nov 12, 2020
- 1 min
Your Dental DNA: Your Core Instruction Set
Just as people can understand much of who they are from their DNA, so too can dental practices. Businesses are organisms that reflect...
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Mike DiFrisco
- Oct 25, 2020
- 1 min
What Makes You (and Your Practice) Authentically Tick?
The most common answer to the question, “What business are you in?” is a noun. "I'm a dentist." But who are YOU, really? Not, “what you...
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Mike DiFrisco
- Oct 25, 2020
- 2 min
The Quality and Service Trap
How to ensure your marketplace position is unique and relevant In the minds of consumers, quality and service and even integrity are not...
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Mike DiFrisco
- Oct 25, 2020
- 2 min
Looking for a Monstrous Business Breakthrough?
Hint: Be Different. It’s human nature. Blend in. Don’t rock the boat. Don’t stir the pot. Don’t draw attention to yourself. But in your...
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Mike DiFrisco
- Oct 24, 2020
- 2 min
Stick Out, So You Can Help More People
As a dental professional, you’re in business to help people. Help solve a problem, improve the oral condition, provide an unmet need, and...
15 views0 comments
Mike DiFrisco
- Oct 24, 2020
- 1 min
Why Your Dental Marketing Doesn’t Matter
Often, when I consult with clients who are struggling with getting enough new patients, they typically point the finger of blame at their...
2 views0 comments
Mike DiFrisco
- Oct 24, 2020
- 1 min
Three Simple Tests
Want to know if your dental marketing is sucky? Try these three simple and quick tests. For each of them, look at one of your recent...
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